Tuesday, June 12, 2012

Fresh|Music: Usher releases 'Looking 4 Myself'

Transitioning from a R&B heart-throb to a dance pop-star might seem like no easy feat. But for the likes of Usher, it has become a money-making norm. Considering how the post-Gaga musical landscape has morphed in such a way where the top bucks comes in forms of synthesized beats and electronica melodies, Usher (like many) has adapted this into his offerings minimizing  his more soulful roots.

With that said, Usher brings fourth his seventh studio album Looking 4 Myself. Leading with single Climax followed by Scream, the singer finds himself immersed in the usual post-breakup/love songs with occasionally offering more unique themes found in songs like Sins of My Father.

As his 20 year career matured, so has his sound as Usher moves through genres to reflect a more universal appeal. One could say that the singer has taken a more daring stance when approaching his music; flowing through elements of old Motown sound to Dupstep all while exercising his falsetto muscle.

Having worked with producers like Diplo, Rico Love, Pharell Williams, and Salaam Remi, Usher claims that Looking 4 Myself is "....all about striving for greatness and offering the best I have."

Take a listen to some snippets lifted from the album below. Will you be buying?


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