Fantasia's "Back To Me" made a significant debut on the charts this week by entering #2 on the US album charts to sell 122k copies coming second to Katy Perry's "Teenage Dream". It also secured the number one spot on the R&B chart. However, this release also found Fantasia in the headlines for her affair with a married man, ensuing legal woes, and attempted suicide. This saw a surge in marketing by Fantasia's camp with appearances on talk shows, performances, and television specials. Although her team say that these were all scheduled beforehand, I do believe that Fantasia in some way benefited from her misery. Like the saying goes, any publicity is good publicity. From this unfortunate event, the public was made aware of an album release that would otherwise only be known in her core fan base. I personally would like to see Fantasia move on from this situation and forward in promotion for what I think is her best album yet. Her second single has been switched from "Man of the House" to "I'm Doing Me" which was a smart choice. Here's hoping for a tour. Season 2 of Fantasia For Real premieres on VH1 September 19th. (keeping fingers crossed that I will be featured in her promo stop in St. Louis!)
Wednesday, September 1, 2010
Fantasia - Did the drama help or hurt her album sales?
Fantasia's "Back To Me" made a significant debut on the charts this week by entering #2 on the US album charts to sell 122k copies coming second to Katy Perry's "Teenage Dream". It also secured the number one spot on the R&B chart. However, this release also found Fantasia in the headlines for her affair with a married man, ensuing legal woes, and attempted suicide. This saw a surge in marketing by Fantasia's camp with appearances on talk shows, performances, and television specials. Although her team say that these were all scheduled beforehand, I do believe that Fantasia in some way benefited from her misery. Like the saying goes, any publicity is good publicity. From this unfortunate event, the public was made aware of an album release that would otherwise only be known in her core fan base. I personally would like to see Fantasia move on from this situation and forward in promotion for what I think is her best album yet. Her second single has been switched from "Man of the House" to "I'm Doing Me" which was a smart choice. Here's hoping for a tour. Season 2 of Fantasia For Real premieres on VH1 September 19th. (keeping fingers crossed that I will be featured in her promo stop in St. Louis!)
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2 comments:
#2 isn't that bad. most R&B singers don't even land that spot. I don't think she needed the drama. I don't think it hurt or helped. she still did solid- not as good as normal though. but who's actually moving units
The controversy definitely helped her sell her 117000 copies. Not as many people, or media outlets, would be checking for her if she hadn't made those unfortunate headlines with her poor choices.
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